segunda-feira, 9 de janeiro de 2012

Massive Health iPhone App Gets You To Eat Better, Using The Crowd's IQ | Co.Design

Massive Health iPhone App Gets You To Eat Better, Using The Crowd's IQ | Co.Design:

Trying to eat better? You're not alone. You and your fellow travelers spend tens of billions a year on diet-related products and services. It's a big industry with an extremely questionable track record. Take a step further back to look at health care and we jump a few orders of magnitude more, with annual U.S. expenditures up in the trillions.

It is here that Massive Health, led by CEO Sutha Kamal sees a design opportunity. "Your body is the ultimate interface problem," says the company's website. "Sometimes, it just doesn't give you the feedback you need."



The Eatery: Massive Health Experiment #01 from Massive Health on Vimeo.



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