Trying to eat better? You're not alone. You and your fellow travelers spend tens of billions a year on diet-related products and services. It's a big industry with an extremely questionable track record. Take a step further back to look at health care and we jump a few orders of magnitude more, with annual U.S. expenditures up in the trillions.
It is here that Massive Health, led by CEO Sutha Kamal sees a design opportunity. "Your body is the ultimate interface problem," says the company's website. "Sometimes, it just doesn't give you the feedback you need."