How we read online. - Slate Magazine

How we read online. - Slate Magazine:

You're probably going to read this.

It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.

To really get your attention, I should write like this:

• Bulleted list
• Occasional use of bold to prevent skimming
• Short sentence fragments
• Explanatory subheads
• No puns
• Did I mention lists?