Putting Brands to Work for Public Schools

Public education budgets have always been tight, but today we find ourselves in uncharted territory. Looking back to 2008, when the country slipped into the Great Recession, no aspect of the economy has escaped unscathed. One of the hardest-hit areas has been education, since deep losses in the housing sector sent shock waves that decimated state and local budgets and, consequently, school budgets as well. In many places, schools' rainy-day funds have run dry.

http://www.edweek.org/ew/articles/2012/11/07/11freeman.h32.html