How Live Tweeted Brain Surgery Reached 14.5 Million People

How Live Tweeted Brain Surgery Reached 14.5 Million People:

A live tweeted brain surgery this week reached an online audience of more than 14 million people, according to the hospital that used social media to broadcast the operation.

Dr. Dong Kim of Houston’s Memorial Hermann hospital system performed a brain tumor resection surgery on a 21-year-old patient Wednesday morning. But the routine operation came with a catch — outside the surgery room, his every move was relayed on Twitter by hospital staff, and graphic photos and video were posted to Pinterest, YouTubeand other platforms. A brain tumor specialist on hand helped answer questions

“We wanted to spread the educational experience as far as possible,” Natalie Camarata, Memorial Hermann’s digital marketing manager, told Mashable on Thursday.