Cloud Computing Can Drive Business Innovation - Hardware - Utility/on-demand computing - Informationweek

Cloud Computing Can Drive Business Innovation - Hardware - Utility/on-demand computing - Informationweek:

Cloud is an enabler of new business models, but too many companies are just experimenting or improving existing processes and not taking full advantage of the technology, says IBM.

Cloud computing is assumed to be an IT staff initiative at most businesses. But business strategists at IBM have concluded that it needs to be a top management priority.

Too many companies are experimenting lightly with cloud computing. They're using it to tweak existing operations, as opposed to thinking about how it could revise or re-invent the fundamental way they sell their goods and services, said Saul Berman, global strategy consulting leader in IBM's global technology services.