Cisco Gen-Y study: Mobile devices valued more than higher salaries | ZDNet

Cisco Gen-Y study: Mobile devices valued more than higher salaries | ZDNet:

Summary: New research reveals that Generation Y employees prefer device freedom over higher pay, and they would rather lose their wallets than their smartphones.

Last month, Cisco released the first chapter of its three-part Connected World Report. In that installment, one of the most shocking (and rather sad) findings was that nearly half of college students prefer Internet to friends and dating.

The next chapter out today all focus on Generation Y and their mobile devices, and how those two factors related to the Internet, workforce culture, and companies’ competitive advantages